• DateJuly 2017
• ClientMayor of London
• Categories
  • Graphic Design
• Website www.london.gov.uk/what-we-do/education-and-youth/london-curriculum/events-and-activities/london-curriculum-family

I designed and illustrated four “Family Explorer Trails” which were commissioned by the Mayor of London and scripted by Discovery Games UK. I had to adhere to strict brand guidelines while breathing fun and creativity into the booklets to make them appealing to children. I was asked to illustrate four characters, one to go with each trail, in the style of an already existing character which had been created previously, and sticking to a given colour palette.

The aim of the trails is to get families out and about in London, encouraging them to enjoy and learn about the city – promoting the idea that learning shouldn’t all be confined to the classroom. The trails are aimed at families with children at key stage 2 and 3 level.