Graphic Design – Emma Bayfield

Logo Design & Social Media Illustrations – Sharebee

Emma Carter — Fri, 15 May 2020 18:48:26 +0000

Sharebee is an ethically-minded startup company which provides a platform for individuals to share and lend their belongings, promoting the idea that this is environmentally preferable over buying new stuff.

I designed the logo for this brand, and regularly conceptualise and create illustrations in the brand style which are used for social media marketing.

Educational Resources – Trafalgar Way

Emma Carter — Fri, 15 May 2020 14:00:10 +0000

Trafalgar Way is an initiative of the charity The 1805 Club, providing information and educational resources surrounding the historical route running between Falmouth and the Admiralty.

I was commissioned to design and illustrate an educational resource pack including ‘discovery’, ‘activity’ and ‘explorer’ sheets for key stage 1 and 2 students, as well as the adult guide and supporting materials.

I was given 28 scripts for different activities as well as 2 adult guide scripts. I was responsible for either sourcing or illustrating all the graphics, as well as designing the layouts, adhering to their brand style and colour scheme.

Due to the ‘collage’ house style required, and the variety of activities, it was necessary to create vector illustrations in a variety of different styles, including cartoony, 3d, and silhouette (scroll through images for examples of my illustrations).

I was later commissioned to design and illustrate a greeting card that they sent out for their Hospitality partnership scheme during the festive season.

Postcard Design – VJV

Emma Carter — Wed, 13 May 2020 15:33:49 +0000

I designed these postcards for VJV which are sent out to customers after booking a tour. I was asked to create three different designs to represent cruises, wildlife tours and general worldwide tours.

Brochure Design – VJV

Emma Carter — Tue, 12 May 2020 11:11:26 +0000

Working as an in-house graphic designer at VJV I have designed several brochures promoting their worldwide tours, adhering to VJV’s brand style. I created the cover compilations in Adobe Illustrator using a combination of edited stock vectors and some of my own, applying enticing textures, reflections and colour schemes to draw in the eye. I also designed unique layouts and image-sourced for the introductory pages of each brochure to reflect

Magazine & Newspaper Advertisements – VJV

Emma Carter — Thu, 07 May 2020 14:56:57 +0000

I have designed various newspaper and magazine advertisements for the travel company VJV, adhering to their brand guidelines and their bright and colourful house style. I created the background artwork for each of these advertisements relevant to the theme being promoted, using a combination of self-drawn and stock vectors.

Travel Magazine – Four Corners

Emma Carter — Wed, 06 May 2020 16:47:03 +0000

Voyages Jules Verne (VJV) is a travel agency specialising in small-group worldwide tours. I was asked to redesign their annual customer magazine, which aims to inspire the reader to start planning their next travelling adventure. As well as the layout of the magazine I was also responsible for image sourcing. I was given full flexibility to digress from the usual brand styling, and create something visually exciting, giving each article

Flyer Design – Richmond Childcare

Emma Carter — Tue, 05 Dec 2017 23:19:37 +0000

I was commissioned to design and illustrate a flyer to promote a nursery open day.

Logo Design, Brand Identity & Promo Materials – DGUK

Emma Carter — Tue, 05 Dec 2017 22:28:59 +0000

I was responsible for rebranding Discovery Games UK. the company had previously focused on products solely for children but evolved to incorporate its sister companies which offered team building events for adults. So a new logo was needed with a more universal appeal.

I also designed various promotional materials both for print and online, in keeping with the new brand identity.

London Curriculum Family Explorer Trails

Emma Carter — Tue, 05 Dec 2017 15:53:28 +0000

I designed and illustrated four “Family Explorer Trails” which were commissioned by the Mayor of London and scripted by Discovery Games UK. I had to adhere to strict brand guidelines while breathing fun and creativity into the booklets to make them appealing to children. I was asked to illustrate four characters, one to go with each trail, in the style of an already existing character which had been created previously, and sticking to a given colour palette.

The aim of the trails is to get families out and about in London, encouraging them to enjoy and learn about the city – promoting the idea that learning shouldn’t all be confined to the classroom. The trails are aimed at families with children at key stage 2 and 3 level.

Treasure Hunt Booklets – Super4

Emma Carter — Thu, 14 Jan 2016 17:36:12 +0000

I designed this series of treasure trail booklets for Super4. This included sourcing and selecting images from the Super4 style guide, creating my own illustrations for the games, styling the maps and designing / laying out the booklets themselves. The trails were written by Discovery Games UK.